South African music sensation Tyla is making waves once again, this time as one of the leading faces of H&M’s Spring/Summer 2025 collection. The campaign, which also features renowned artists FKA twigs and Caroline Polachek, is a celebration of contemporary femininity, effortlessly blending fashion and music in a way only H&M can.
H&M’s S/S 2025 collection is an ode to femininity, exploring moods, sensibilities, and identities through an eclectic mix of styles. The collection pays homage to the multi-faceted nature of modern womanhood, channeling a dreamy nostalgia that merges elements from the 70s, 90s, and today. Ethereal, bohemian, and sharply confident, the collection reinvents heirloom-style pieces with a refined, urban edge.
Tyla’s inclusion in this campaign solidifies her growing influence not just in the music world but also in fashion. Known for her genre-blending sound and trendsetting style, the South African star brings a unique energy to the campaign, aligning seamlessly with the collection’s themes of freedom, vitality, and self-expression.
The collection will officially launch in the Northern Hemisphere on March 20, 2025, while South African fashion enthusiasts can expect its arrival in August. Adding to the excitement, H&M will host a grand festival event in Los Angeles on April 9, celebrating the deep connection between fashion, music, and cinema. This highly anticipated event will bring together industry tastemakers, artists, and fashion enthusiasts to honor the vibrant creative landscape of Los Angeles.
As Tyla continues to rise on the global stage, her participation in this campaign not only highlights her influence but also showcases the ever-growing representation of African artists in high-fashion collaborations. With H&M’s festival-ready collection set to make waves, this partnership is a match made in style heaven.